Marketing Management : Past, Present and Future (9783030669157)

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application.

Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include:

The Manager's Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion.
Marketing in Action: These sections ask students to apply concepts and theories to actual business situations.
Web Exercises: These mini sections provide students with real world issues and suggest websites for more information.

In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

Product details

• Format Hardback | 880 pages
• Dimensions 155 x 235 x 47.75mm | 1,520g
• Publication date 24 Sep 2021
• Publisher Springer Nature Switzerland AG
• Publication City/Country Cham, Switzerland
• Language English
• Edition Revised
• Edition Statement 4th ed. 2021
• Illustrations note 131 Illustrations, color; 41 Illustrations, black and white; XXVIII, 880 p. 172 illus., 131 illus. in color.
• ISBN10 3030669157
• ISBN13 9783030669157

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L'Algerie en 1880 (9781173158606)

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

Product details

• Format Paperback | 354 pages
• Dimensions 189 x 246 x 19mm | 630g
• Publication date 28 Sep 2010
• Publisher Nabu Press
• Publication City/Country Charleston SC, United States
• Language French
• ISBN10 117315860X
• ISBN13 9781173158606

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Chemical Engineering Explained : Basic Concepts for Novices (9781782628613)

Written for those less comfortable with science and mathematics, this text introduces the major chemical engineering topics for non-chemical engineers. With a focus on the practical rather than the theoretical, the reader will obtain a foundation in chemical engineering that can be applied directly to the workplace. By the end of this book, the user will be aware of the major considerations required to safely and efficiently design and operate a chemical processing facility.

Simplified accounts of traditional chemical engineering topics are covered in the first two-thirds of the book, and include: materials and energy balances, heat and mass transport, fluid mechanics, reaction engineering, separation processes, process control and process equipment design. The latter part details modern topics, such as biochemical engineering and sustainable development, plus practical topics of safety and process economics, providing the reader with a complete guide.

Case studies are included throughout, building a real-world connection. These case studies form a common thread throughout the book, motivating the reader and offering enhanced understanding. Further reading directs those wishing for a deeper appreciation of certain topics.

This book is ideal for professionals working with chemical engineers, and decision makers in chemical engineering industries. It will also be suitable for chemical engineering courses where a simplified introductory text is desired.

Product details

• Format Hardback | 578 pages
• Dimensions 156 x 234 x 35.56mm | 1,016g
• Publication date 04 Dec 2017
• Publisher ROYAL SOCIETY OF CHEMISTRY
• Publication City/Country Cambridge, United Kingdom
• Language English
• Illustrations note No
• ISBN10 1782628614
• ISBN13 9781782628613
• Bestsellers rank 2,662,705

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Evolve Level 6 Teacher's Edition with Test Generator (9781108405201)

EVOLVE is a six-level English course that gets students speaking with confidence. This interleaved Teacher's Edition with Test Generator Level 6 provides page-for-page teaching notes corresponding with the Student's Book. It includes answer keys for the Student's Book and Workbook, plus photocopiable worksheets for further practice of grammar, vocabulary, and speaking. A teacher development syllabus is woven throughout, providing opportunities to incorporate new teaching techniques in an easy and time-efficient way. In addition, suggested readings offer teachers the opportunity to expand their knowledge of the theories behind each technique. Test Generator provides ready-made unit tests, mid-level and end of level tests, in addition to a test-generating tool for creating bespoke tests.

Product details

• Format Paperback | 354 pages
• Dimensions 235 x 276 x 28mm | 1,080g
• Publication date 05 Dec 2019
• Publisher Cambridge University Press
• Publication City/Country Cambridge, United Kingdom
• Language English
• Edition Teacher's edition
• Edition Statement Teachers Guide
• Illustrations note Worked examples or Exercises
• ISBN10 1108405207
• ISBN13 9781108405201

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Screw-cutting in the Lathe (9780852428382)

One of the most useful functions of a modern lathe is its ability to cut any form of external or internal thread of any thread form, pitch or diameter within the overall capacity of the machine. Detailed information of a practical nature is, however, not easy to find - a situation that this book does much to rectify. The author was a very experienced engineer with the capability of converting factual analyses into easily understood forms. His own expertise and the standards to which he worked are evident in his writing, and in addition he is also quite at home with both imperial and metric measures having considerable experience in the conversions required when working in partially metricated areas. This book is not only an invaluable treatise on lathe screwcutting but is also a useful demonstration of working in both imperial and metric standards.

Product details

• Format Paperback | 174 pages
• Dimensions 148 x 210 x 9.91mm | 259g
• Publication date 31 Dec 1998
• Publisher Special Interest Model Books
• Publication City/Country Hemel Hempstead, United Kingdom
• Language English
• Edition Statement UK ed.
• Illustrations note 17 black & white photographs; 63 scale diagrams; 13 tables of data
• ISBN10 0852428383
• ISBN13 9780852428382
• Bestsellers rank 33,982

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Oxford Thinkers: Level 3: Class Book (9780194041836)

How are people and animals different? What's interesting about families? Why do we like birthdays?

Get your young readers excited about learning with Oxford Thinkers! This carefully designed, inquiry-based course inspires, engages, and builds literacy confidence. Utilize this bright, age-appropriate Class Book to prepare your students for success in the classroom and beyond with exercises which emphasise essential
21st century skills.

Product details

• Format Paperback | 136 pages
• Dimensions 220 x 276 x 5mm | 382g
• Publication date 31 Jan 2019
• Publisher Oxford University Press
• Publication City/Country Oxford, United Kingdom
• Language English
• ISBN13 9780194041836

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Master Handbook of IC Circuit Applications (9780070305625)

This edition has been updated to include the latest application circuits using the most popular ICs. It provides coverage of special purpose digital ICs, memories and computer peripherals, audio and video devices, oscillators and signal generators.

Product details

• Format Hardback | 440 pages
• Dimensions 188 x 240 x 31.75mm | 1,000g
• Publication date 01 Jun 1997
• Publisher McGraw-Hill Education - Europe
• Imprint TAB Books Inc
• Publication City/Country New York, United States
• Language English
• Edition Revised
• Edition Statement 3rd Revised edition
• Illustrations note 600 illustrations
• ISBN10 0070305625
• ISBN13 9780070305625

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