This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application.
Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include:
The Manager's Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion.
Marketing in Action: These sections ask students to apply concepts and theories to actual business situations.
Web Exercises: These mini sections provide students with real world issues and suggest websites for more information.
In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Product details
- Hardback | 880 pages
- 155 x 235 x 47.75mm | 1,520g
- 24 Sep 2021
- Springer Nature Switzerland AG
- Cham, Switzerland
- English
- Revised
- 4th ed. 2021
- 131 Illustrations, color; 41 Illustrations, black and white; XXVIII, 880 p. 172 illus., 131 illus. in color.
- 3030669157
- 9783030669157
Download Marketing Management : Past, Present and Future (9783030669157).pdf, available at ebookdownloadfree.co for free.
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